About

I’ve spent more than 20 years in digital marketing, helping businesses figure out what’s actually working, what isn’t, and where there’s a real opportunity to do things better.

My career has taken me from agency life to leading digital strategy inside large corporations. I’ve worked across SEO, AEO, AIO, paid media, analytics, websites, content, customer journeys, and the constantly shifting world of search and AI.

I’ve built teams, managed agencies, launched digital programs, and spent a lot of time translating complicated data into decisions that actually make sense for the business.

And that’s what led me to start Coastal Digital™.

After years of working in environments where marketing can become overly complicated, expensive, and full of jargon, I wanted to create something different: a place where businesses can get experienced, senior-level digital marketing guidance without having to hire a full-time executive or sign a massive agency contract.

I pull back the curtain.

I pull back the curtain.

One of the things that sets me apart is that I don’t believe in keeping the “how” a secret.

If I recommend an SEO strategy, I’ll explain how it works. If your business needs to improve its visibility in AI search and answer engines, I’ll show you what AEO and AIO actually mean and what you can do about them. If you need better analytics, I’ll help you understand the data rather than simply handing you a report full of charts.

I’ll also recommend tools and platforms based on what you actually need, not what generates the biggest software commission or the most impressive-looking proposal. There are plenty of affordable platforms that can do an excellent job, and I’d rather help you find the right one than convince you to spend money you don’t need to spend.

I’ll tell you what I really think about your agency, too.

I’ll tell you what I really think about your agency, too.

Coastal Digital also offers agency audits because sometimes the problem isn’t your marketing strategy. It’s the people or partners executing it.

I’ll take an objective look at your agency relationships, campaigns, reporting, strategy, spend, and results and help you understand whether you’re getting what you’re paying for. No agency politics. No trying to sell you another agency. Just an honest assessment and recommendations for what I would change.

I’m a big believer that good marketing starts with understanding the business first. The goal isn’t to chase every new platform, tactic, or buzzword. It’s to understand your customers, identify what will actually move the needle, and build a strategy around that.

Whether you need help with SEO, AEO/AIO, paid advertising, analytics, your website, an agency relationship, or simply figuring out what the heck your digital marketing numbers are telling you, I bring a practical, data-driven perspective to the table.

I also happen to love teaching. If I can make something that feels complicated suddenly click for someone, that’s one of my favorite parts of the job.

Coastal Digital is intentionally personal. When you work with me, you’re not getting passed down to a junior account manager after the sales call. You’re getting me: someone who has spent two decades doing this, asking a lot of questions, digging into the data, pulling back the curtain, and telling you what I would do if it were my business.

Because marketing doesn’t need more noise, jargon, or mystery.

It needs more clarity, transparency, and a strategy you actually understand…one that earns its keep by driving real growth.